Tag Archives: national

How Natgeo is ‘opening the yellow border’

I thought that was an interesting turn of phrase from digital manager Keith W Jenkins, who talked about getting the magazine’s digital outlets to focus on its core strength: Photography.

Images are “The great attractor in the online connected space,” he said.

“We make things, we’re not just decorating the room with things,” Sarah Leen said about the magazine and the organization overall.

Illustrating his point, Jenkins shared the enormous success story of their latest version of UGC, called “YourShot” and provided a sneak peak of their upcoming site redesign.

Leen also showed samples from the magazine’s recent photography issue, which I was moved to download for my iPad. Of particular interest: their layouts for touchscreen images and an essay on the future of photography.

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— Phil Tenser, KMGH

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