Google+ makes a strong argument

The Pro Level Social event invited short presentations from representatives of Storify, Twitter and Facebook.

Notably, the Facebook representative took considerable pushback from people who wanted more firm answers on how to game the EdgeRank system and get more impressions. 

More interesting than that, however, was the pitches made my the almost forgotten Google+. They are leveraging their search engine dominance to make that platform a valuable, but possibly indirect, click driver.

G+ boasted: authorship tools with analytics, auto hashtags based on syntax, YouTube merging, card appearance in search.

The problem: they didn’t offer any concrete stats for success rates, like Facebook did (14.5 mins spent on mobile each month, 57% higher engagement level on posts that include “breaking news” and 10% more on rapid posts in breaking situation)

….. Also at this session I met Mark Luckie, now of Twitter, who I’ve long admired. It was a nerdstruck moment.

–Phil Tenser, KMGH

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